Paid Social Specialist (TikTok Ads)

Digital Marketing

Warsaw, Poland - on site

Full time

Your mission

At Displate, performance marketing isn't a support function - we've built a business where it’s the core of the growth strategy. TikTok is the fastest-growing piece of that puzzle. We've spent four years figuring out what actually works in this fastest-growing ad ecosystem. We’re looking for a Paid Social Specialist with a performance mindset to join our team and push that further. If the idea of running TikTok performance campaigns at $300k+/month - with a genuinely exceptional product, inside a team where good ideas don't die in approval queues, backed by four years of in-house experimentation, direct access to TikTok's internal product teams, and first-look access to alpha and beta features - is your kind of opportunity and gets you genuinely excited, keep reading.

Your responsibilities

Own TikTok Ads end-to-end: campaign architecture, audience strategy, bidding, budget allocation, and ongoing optimization - all with a laser focus on new customer acquisition and ROAS.
Design, run, and analyze structured tests across creatives, audiences, placements, and bidding strategies. Build test-and-learn into your regular workflow, not as a one-off exercise.
Monitor campaign performance daily. Identify what's working, kill what's not, and scale what earns it - fast.
Collaborate closely with the Performance Creative Strategy team to brief winning creative concepts grounded in what the data is telling you. You can lean on the team for creative production, but your insights should set the direction.
Translate business objectives (new customer acquisition, TOV growth) into TikTok campaign strategy. Every campaign decision should connect back to impact on the business.
Report on performance clearly and honestly - to the team, to stakeholders, with real numbers and real interpretation. No vanity metrics.
Stay sharp on TikTok's ad platform developments, algorithm behavior, and emerging formats. Be the person in the room who actually knows what's happening on the platform.
Contribute to cross-channel thinking alongside Meta and Google specialists, helping the broader performance team understand TikTok's role in the acquisition mix.

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Your skills & experience

Ideal Candidate
Experience & background:

Hands-on experience running TikTok Ads in a performance context - direct response, conversion campaigns, customer acquisition. Not awareness, not engagement, not reach. You know the difference and you care about it.
Comfortable working with data: pulling it, reading it, and making decisions from it.
Familiarity with performance marketing fundamentals (CAC, LTV, ROAS, attribution logic).
Experience briefing, testing and evaluating creatives for performance

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Mindset & qualities:

Scientific by default. You don't guess - you test. Every opinion becomes a hypothesis, every hypothesis becomes an experiment, every experiment produces data you act on. Performance-obsessed. You're here to acquire customers at the right cost, grow the channel's contribution to the business, and push TikTok's share of the acquisition mix upward
Intellectually honest. You report what's true, not what's comfortable. If a campaign isn't working, you say so.
Curious about the platform. TikTok moves fast. You follow the changes, you understand the algorithm shifts, you test new formats before you're told to. You want to be an early adopter. You want to be ahead of everyone.
Collaborative but with extreme ownership. You work with the team and stakeholders - but you own the outcome.
Ambitious. You see a $300k/month budget as an opportunity, not a ceiling. You want TikTok's share of the budget to keep growing and you’ll figure out how.

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Our benefits

Creative space

Catch up with your colleagues and soak up the creative Displate vibes firsthand in our Warsaw office. Nothing beats in-person high fives!

Health comes first

Stay vibrant with a private health plan and life insurance for you and your closed ones.

Get your reps in

Choose from two different sports cards, you fitness beast.

Relax, we got it

20 or 26 paid vacation days, whenever you need them.

Expand your palette

Any courses and conferences you need to learn, grow, and supercharge your skills – they’re on us.

Own your time

Leave melting clocks to Salvador Dali. Work flexible hours and balance your schedule your way.

Let's gear you up

All the pro tools you need to shine. Do you prefer MacBook or Lenovo?

A wall welcome

No better way to start your Displate adventure than a free metal poster of your choice!

Putting 'art' in 'party'

Displate Birthdays, charity events, Halloween, Black Friday… There’s so much to celebrate together!

Reading types

Our office library is here to get you inspired. Let us know what we should get next.

Team players

Forget webcams, your team looks best over a nice meal! Go ahead and plan a night out, it’s Displate’s treat.

See how it's done

Visit Displate production on an employee tour and watch a piece of metal turning into a piece of art.

In for a chill?

Each year, we pick a new beautiful spot and slow down for a day or two.

The selection process

The process includes an initial screening call and two interviews. This structure ensures a thorough assessment of the candidate's practical skills, background, and suitability for the role.

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Learn more about life at Displate

Not sure if Displate is for you? Read more about our culture and values. With Displateness we rock ‘n’ roll!