• Managing and publishing content across TikTok, Instagram, Facebook, and YouTube, ensuring consistency in timing, formatting, and brand communication across all channels.
• Performing final quality checks on captions, copy, tags, and links before content goes live to maintain high editorial standards and accuracy.
• Creating evergreen social media content end-to-end, including both copywriting and creative development, independently or in collaboration with the Creative Team.
• Maintaining organized content libraries and optimizing publishing workflows to ensure efficient and cohesive content operations.
• Staying up to date with social media trends, platform updates, and emerging content formats, actively contributing fresh ideas during creative ideation sessions.
• Testing new social media formats and trending mechanics, adapting them into engaging content aligned with the brand identity and audience expectations.
• Monitoring and analyzing social media performance together with the Team Lead, identifying insights and opportunities for further growth.
• Preparing weekly and monthly performance reports that clearly communicate results, audience growth, engagement trends, and strategic recommendations to management.
• Tracking key social media metrics such as reach, engagement, shares, and follower growth, while translating performance data into actionable creative recommendations.
• Collaborating closely with Creative and UGC teams to ensure all assets are optimized for individual platform requirements and performance best practices.
• Coordinating with the Social Media Coordinator to align community engagement initiatives with the content publishing calendar.
• Supporting cooperation with external partners and internal stakeholders, including coordinating IP approvals and contributing to partner presentation materials and pitch decks.

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• More than 2 years of hands-on experience managing social media channels for brands across Instagram, TikTok, and YouTube, either in-house or within an agency environment.
• Proven track record of creating engaging social content and campaigns that drive community interaction, conversations, and audience growth.
• Ability to take content ideas from initial concept through briefing and execution, with practical experience creating simple visual assets in Canva, Photoshop, or Figma.
• Strong understanding of social media management tools and publishing platforms, with experience working in structured content workflows.
• Analytical mindset with the ability to identify patterns in performance data and translate insights into actionable recommendations that improve content results.
• Basic understanding of paid social boosting on Instagram and TikTok to support reach and performance of top-performing organic content.
• Experience working in collaborative, cross-functional creative environments alongside content creators, designers, and marketing teams.
• Excellent written and verbal communication skills in English; native-level proficiency is considered a strong advantage.
• Strong organizational and time management skills, with the ability to manage multiple projects, deadlines, and publishing schedules simultaneously.
• Proactive, independent, and comfortable working in a fast-paced, dynamic environment with shifting priorities.
• Growth-oriented mindset combined with a strong sense of ownership and responsibility for assigned projects and initiatives.
• Familiarity with pop culture, gaming, entertainment, or online fandom communities is considered a major plus and helps create content that resonates authentically with the audience.

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